pipMade with care
A small UK studio
Warm, private and honest — by design.
We build apps that are gentle to use, honest about what they can and can't do, and careful with your data by default. Two so far: Pip, a companion for a sensitive gut, and Baby Rota, for sharing the care of a new baby.
Our products
Know your body.
A warm, honest iPhone companion for living with IBD, IBS and a sensitive gut. Pip turns what you eat and how you feel into patterns worth watching — so you can feel more prepared, and less alone with the guesswork.
A wellbeing & self-tracking tool, not a medical device.
Share the care, calmly.
One shared plan for looking after your baby — who's on when, the routines around them, and how the load is shared fairly between two caregivers. Private by design, coming to iPhone.
How we build
We don't sell your data or show you ads, and we collect only what the app needs to work for you.
Our apps say what they do and don't know. No overclaiming, no false certainty, no pressure.
Built carefully, with your data hosted in the UK/EU and your choices kept in your hands.
Pip is a wellbeing and self-tracking tool, not a medical device, and does not provide medical diagnosis. Always seek advice from a qualified clinician for medical concerns, and urgent care for red-flag symptoms.